“How A Struggling Marketing Consultant Discovered The Secret To Attracting Clients Who Are Willing, Ready & Able To Hire Consultants…Today!”
Hi, I’m Chris Rivers.
I’m a marketing consultant based in Connecticut and I specialize in creating marketing campaigns for small business owners and developing effective tools for marketing consultants.
I consider myself one of the most blessed people on Earth because I have a beautiful wife, four amazing children, a loving family, awesome friends, and a consulting practice that allows me to spend most of my time with the people I love while doing the things I love to do.
I don’t earn millions of dollars a year from my consulting practice (yet), I don’t have hundreds of employees and I purposely don’t work with large slow-decision making companies.
And while I can’t promise to solve every problem in your consulting practice, there are three very specific things I can show you that will allow you to generate more profits in your consulting practice.
Here they are:
- How to attract your ideal client on autopilot without doing anything remotely close to aggressive selling, cold-calling or hard selling.
- How you can leverage the authority, credibility and expertise of my pre-made books, videos, homestudy courses and resources in your consulting practice by investing in a authorship license that will allow you to easily generate $497 to $997 from a prospective client BEFORE you have to do one minute of actual consulting work. (If that didn’t make you sit up and pay close attention, nothing I say from here on forward will interest you.)
- The quickest and most effective way to build instant credibility and position yourself as the go-to expert in your niche even if you’re brand new to consulting and even more easily if you have proven experience.
I cut my teeth creating marketing campaigns by working almost a decade in two of the most competitive industries in the world; the mortgage industry and the retail furniture industry.
I was a marketing director and manager, which means that I was in the trenches doing hand-to-hand combat on the business battlefield on a daily basis.
And although I earned a MBA with a marketing concentration from a great college, none of the 60+ courses I passed with flying colors taught me 1% of what I needed to know to create effective marketing campaigns that consistently generate willing, ready and able-to-pay customers in the real world.
It was in the trenches of running a mortgage firm that I learned how to consistently generate real customers by frequently being handed a meager $1,500-$2,000 marketing budget and being held responsible to generate $10,000-$20,000 in revenue from that little itty bitty budget.
And so I had grey hair by 25 and was going bald by 28.
It turns out that those ten years I spent in the mortgage and furniture industry was the best thing that ever happened to me because I learned the truth about what it takes to consistently generate high quality leads and ready-to-buy customers regardless of the economy.
Using the same marketing and direct response principles I used in those industries, I’ve since been able to build a consulting practice that allows me to earn more money and work less (and more flexible) hours – which in the end allows me to be home and spend time with my family.
The Problems I Faced When I Started My Consulting Practice
Although I had almost a decade of experience when before starting my consulting practice, it was hard getting started for several reasons.
The four major problems I faced when I started my consulting practice were:
- Proving to business owner’s that I knew what I knew.
- Consistently generating quality leads.
- Earning enough income from the clients who hired me.
- Signing clients to monthly (recurring) contracts.
See, although I had years of experience and a proven track record at my previous employers, I still needed a way to quickly attract, get hired by and prove to potential clients that I had the knowledge, tools and ability to help them generate more sales and revenue.
The Solution To My Consulting Practice Problems
That’s when I begin to search for any way that I could show a prospective client that I knew my stuff and could help them generate more sales and revenue.
At first, I wanted to start by offering free trials of what I could do, but I quickly realized that I was only attracting hordes of freebie-seekers that had no real intention of hiring me on a ongoing (or even a one-time basis).
Not exactly the type of clients I wanted. So, while my pipeline was full, I was struggling to make the type of income I was accustomed to earning.
That’s when I took the time to step back and take a close look at what other successful consultants were doing to build successful consulting practices. I begin to realize what they all had in common.
- They have published books.
- They have homestudy courses.
- They have professional video courses.
- They use those resources to attract the best types of clients.
- They built automated lead generation systems around those resources.
That’s when I set out to create those type of credibility building resources and lead generation systems in my own consulting practice.
The results were jaw-dropping.
Instead of scrapping the bottom of the barrel each month to make my month, my systems and resources consistently generate (at least) 5-10 new clients each month.
The other thing that happened, was that clients trusted me and my experise enough to invest in the long-term six to twelve month marketing campaigns.
More importantly, because I am a “verifiable” expert, I am able to charge higher fees and avoid the bidding wars that many new consultants find themselves in.
And on this blog, it’s my goal to reveal every tool, resource and strategy that I use in my business to get those results, so that you can take them and implement them in your consulting practice.
Why Would I Share My Best Strategies, Tactics And Products With You?
In short, it’s part of “my” big reason why. See, in life, once you have any level of success, the tendancy is to start “easing up.”
However, if you have a big enough and compelling enough reason why you’re doing what you’re doing, you have a much greater chance of “hanging in there” when adversity, success or life hits.
This website and blog reflects me “hanging in there” and my goal is to be as transparent as possible with everything I do in my consulting practice. My strategies, tools, resources and results – it’s all out there for you to see.
If you’re already having success with your marketing, offline or business coaching practice, I hope that my experiences – both my wins and my failures – can help you reach your goals.
If you’re just thinking about starting your consulting practice, you can rummage through my experiences, see what it’s like, see what’s involved and make decisions on your own without having to pay someone and be subjected to the possibility of false claims and wasted money.
And finally, please read this next part carefully:
I specialize in attracting small business owner clients. In fact, in my consulting practice I ONLY work with up to 3 to 5 million dollar companies that are mostly in service-based industries.
As a result, my marketing strategies, tools and resources are designed to attract and resonate with small business owner’s who desparately need more clients or customers.
So, what does this have to do with you?
Well, if you’re looking to use any of my materials, advice or resources to get consulting clients like Microsoft, McDonald’s or GE, then I’m not your guy and what I share with you will likely NOT get you the results you want.
However, if you’re looking to work with small business owners in your local area, then I’ve got exactly what you need to make you hugely successful.
Also, I don’t consider myself to be a “know-it-all” marketing consulting guru, my techniques are rarely little known secrets and the kinds of things I teach are not “get rich quick” schemes – far from it actually.
What I’ve done is gather tested and proven business building and marketing principles and use them to create books, video’s, homestudy courses and other resources that have helped me in my consulting practice.
And now I offer them to other consultants.
In fact, any consultant can do what I’ve done.
Of course, their personal experiences would differ from mine, but the core of the principles could still be applied with huge success.
Ironically, that’s exactly my point.
Any consultant can take any of my products, tools or resources and use them as the foundation for their own credibility and lead generation campaigns and get fairly quick results in their target market.
So, if you’re interested in building instant credibility, generating ready-to-hire-you prospects while creating a 99% hands off income stream, the experiences I share on this blog and the products I’ve created are definitely for you.
Thank you for taking the time to read this, and I hope to see you on the blog sometime soon!
– See you at the top,
Chris Rivers, MBA