The 8 Lucrative Medical Niches Every Marketing Consultant Should Be Targeting…
Today I want to take a few minutes today and share with you the medical niches you can successfully target with the medical marketing course.
But more importantly I’m going to tell you why certain medical niches make sense while other medical niches don’t.
Let’s jump right in:
When it comes to selecting a specific target market in the medical industry, you want to target medical niches that you commonly see advertising direct to consumers.
Meaning that they are advertising to get patients.
The most common ones in the consulting world like dentists, chiropractors, weight loss practices immediately come to mind.
However, there are many more.
In the medical industry, the medical niches to target that will be the most responsive to your marketing messages are the “elective care” practices.
Think of elective care practices as practices that help patients on a as-needed optional basis.
In most cases they never see the patient again once the treatment is completed unless there is a related problem or they come back for a related treatment.
Also, elective care practices may not have a steady stream of referrals from other doctors and practices so they are forced to consistently invest in marketing and advertising.
That’s exactly what you want.
So here some examples of elective care niches you can target that also have a high dollar amount customer value:
High Ticket Medical Niche #1: Podiatry Practices
Podiatry practices are a lucrative consulting niche because a podiatrist, also known as a podiatric physician or “foot doctor”, helps people who are in immediate pain therefore the potential patients are actively searching for a solution to their “pain problem”.
Which means that when you get a podiatry practice as your clients, you don’t have to spend weeks and months educating their target market on the benefits of podiatry. You can simply build lead gen campaigns that focus on offering a solution to stopping the pain via landing pages that drive calls to the practice and get fairly quick and consistent results for the podiatrist.
Here are the top ten foot problems that podiatrists fix so that you know exactly what your landing pages need to focus on to drive calls to their office.
High Ticket Medical Niche #2: Dental Practices
The dental niche is probably the most targeted and hammered medical consulting niche next to the chiropractic niche, however there’s a good reason that so many consultants target the dental niche.
See the dental niche is so lucrative because there are several different types of dentists which focus on big ticket dentistry that can range from $15,000-$30,000 per patient.
So when a consultant finds out the profit potential of the dental niche compared to other small business niches, most consultants at least want to take a crack at it to see if they can make the dental niche work for them.
Also, because there are big ticket patients in the dental niche, you can definitely charge high ticket consulting or lead gen fees for getting dentists those elusive high ticket patients.
High Ticket Medical Niche #3: Anti-Aging/Medical Spas and Aesthetic Clinics
The anti-aging and aesthetic niche is a huge high ticket niche that you should be targeting. This niche has grown to be a $250 billion dollar industry that’s being flooded with more and more prospects everyday because people are living longer and longer.
More importantly this is another big ticket patients that doctors are happy to pay premium fees to get more of. Ultimately your success in this niche is going to come down to condition specific/desired outcome landing pages that speak to the prospect’s desires and goals so the pay per lead model is a great fit for the anti-aging and medical spa niche.
High Ticket Medical Niche #4: Chiropractic Practices
The chiropractic niche is probably the most targeted consulting niche next to dentistry. The chiropractic niche is a good niche to get experience in without risking your reputation and/or a ton of resources to get started in because it’s not super-high ticket like other medical niches. However, working with chiropractors is a good way to get started with consulting in a medical niche.
High Ticket Medical Niche #5: Medical Weight Loss Practices
In the past ten years there has been a massive boom in the medical weight loss industry due to the ever-increasing issue of obesity in the United States. This trend is something that every consultant can harness and turn into recurring clients.
The biggest advantage of targeting the medical weight loss industry is that the patients you get for the practice are long-term patients who bring in thousands of dollars over the course of their treatment plan.
Therefore, practice owners are more willing to pay ongoing marketing fees to both get and retain those patients so be sure to have follow up systems in place if targeting this niche.
High Ticket Medical Niche #6: Neurology Practices
While this medical niche includes practices that treat some very serious medical conditions that are generally referred to the neurologist practice by primary care physicians and hospitals, there are conditions that neurological practices usually choose to advertise directly to patients .
These conditions include carpal tunnel syndrome, chronic pain, vertigo, seizures migraines, concussion, headaches, sleep disorders and more that practices can use in their advertising campaigns to get patients in addition to referrals.
High Ticket Medical Niche #7: Optometry, Optician & Ophthalmologists Practices
One of the most underrated and little known medical consulting niches is the eye care niche. Most consultants don’t even think of eye care niche which is why it’s wide open for the right consultant. However you have to make sure you focus on the non-chain eye care practices.
Additionally with the massive growth of obesity in the United States, eye-related problems related to diabetes is also on the uptick which means there is a massive supply of patients that have increased the demand for eye care professionals.
High Ticket Medical Niche #8: Plastic or Cosmetic Surgery Practices
The cosmetic or plastic surgery niche is another super-high ticket consulting niche that you should seriously consider targeting. The best part about this niche is that it goes hand-in-hand with the anti-aging niche so there are dozens of practices that you’ll be able to approach with your offer to help them get more patients for multiple procedures.
Final Thoughts On Targeting Medical Niches
As you can see from the list above, there is a ton of opportunity in the medical industry to get high ticket clients. However, you need to make sure you have your systems in place to quickly target each sub-niche to test the viability of the niche in your target market and then roll out your full campaigns when you find the winners.