What’s Your Plan To Crush The Medical Niche?
Now, the topic I think I need to cover today is the subject of strategizing your attack plan for the medical niche.
So, today starts my step-by-step plan for how you approach this niche.
The biggest problem that I see that many consultants are having is that they’re not clear on their target market.
It’s weird because we’re all marketing consultants, but sometimes when it comes to our own businesses, we can’t see things clearly.
That’s why even I bring in outside expertise several times a year.
So, when approaching the medical niche, you need to be crystal clear on your target market.
There’s a huge difference between a MD and a specialist.
So you need a clear and overarching strategy.
Skip this step at your own peril.
- You need to know what type of doctors you’re going after.
- You need to know the types of patients they treat.
- You need to know the main ways they get paid. (Most are insurance based, but many have moved to cash only.)
- You need to know the main conditions, diseases and ailments they primarily focus on.
- You need to know the established marketing consultants in that niche.
In short, you need to know the niche within the niche and then formulate your game plan.
And not just a big, hairy goal game plan.
You need to know what you’re doing for the working hours of each day. At a minimum, break your day down into prospecting and fulfillment.
So, maybe in the mornings you do all your lead generation stuff. Send emails, post facebook ads, create a flyer insert to go into a chamber mailing etc.
Then eat lunch and go for a walk or surf online, then do your existing client work in the afternoon.
That’s what I try to do most days.
Breaking my day apart like that keeps me focused and centered without getting burned out. I find that I feel like a million bucks when I do my prospecting and lead generation stuff in the morning.
That’s why if you talk to most successful consultants they’ll share something similar.
There’s a portion of their day and week that they dedicate to getting new clients and a separate portion for fulfillment.
You should do the same.